Leaflet design
Leaflet Design That Works on the Doormat
You know your business. We know what makes someone stop and read instead of dropping a leaflet straight in the recycling.
Design for response, not decoration
2 seconds
That is the gap between the doormat and the bin. The design either earns a second look or it does not.
We create layouts built around that reality:
Clear headline
Benefit-led, not just your business name in big type.
Obvious offer
The reader knows what they get and why it matters to them.
One clear call to action
A single next step the reader can take straight away.
We are not a branding agency and this is not a rebrand. It is a single piece of print designed to do a specific job: get someone to call, visit, book, or buy. Every decision we make during the design process comes back to that.
How the process runs
You send us a brief: what your business does, who you want to reach, what offer or message you want the leaflet to carry, and any branding assets you have (logo, colours, images). We come back with a proof. You review it, request changes, and approve the final version. The file is then ready for print or handoff to your own printer.
You send a brief
What your business does, who the leaflet is aimed at, what you want the reader to do, and any text or images you already have. Does not need to be polished. A few bullet points and a logo file is enough to get started.
We build the layout
We put together a first version in the format you need (A5, A6, DL, or A4) and send it over as a PDF proof. This includes all copy, imagery, and layout decisions. You review it and tell us what to change.
Revisions until you are happy
Most jobs land within two rounds of revisions. We are not precious about feedback. If you want the phone number bigger, the photo swapped, or the whole thing recoloured, just say so.
Print-ready file delivered
Once approved, you get a high-resolution PDF with bleed marks and crop lines, ready for any commercial printer. Or we send it straight to our own print service and take it from there.
What separates a good leaflet from a wasted one
We see hundreds of leaflets go through letterboxes every month across Bournemouth and its suburbs, the Poole area, and the rest of Dorset. The ones that generate calls have a few things in common: the headline is benefit-led (not just the business name in large type), the layout is not cluttered, and there is one clear thing the reader should do next. The ones that fail try to say everything and end up saying nothing.
The back of a leaflet is not dead space; it is often the first thing someone sees.
We steer towards layouts that work with the distribution method. A leaflet going through a letterbox lands face down, face up, or folded. That means both sides need to pull their weight.
Choosing the right format
The format affects the cost, the feel in the hand, and what you can fit on the page. A5 is the most common size for door-to-door distribution: large enough to carry a headline, an image, and a clear offer without feeling flimsy. A6 is smaller and cheaper to print, which suits simple promotions where the message is short. DL (the long, slim format that fits a standard envelope) works well for menus, event listings, and anything with a vertical layout.
We will recommend a format based on what you are promoting and how the leaflet will be distributed. If you already have a preference, we work to that. Paper weight matters too: a thicker stock like 250gsm or 300gsm feels more substantial and is less likely to bend or crumple in the letterbox. For areas like Sandbanks or Westbourne, where presentation matters more, heavier paper makes a noticeable difference.
Design, print, and deliver in one go
You can book the full chain: we design the leaflet, print it, and distribute it. One point of contact, one invoice, no coordination on your end.
See our printing serviceNeed a leaflet designed?
Send us a rough brief and we will come back with a quote for the design work. If you already know the format and quantity for print, include that too and we will price the lot.
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